If you’re like us and you love anything iconic to London, then you will know that it has recently been London Fashion Week, and here at RedRoutemaster.com, we have had the pleasure of stealing the show.
The week kicked off in style with VIN+OMI having an eco-based fashion show at St. Pancras Station, the models were transported on one of our vintage Red Routemaster buses, which then sat at the end of the runway for the duration of the show.
So, why is it that such a huge and iconic event to not only the UK, but worldwide, would hire one of our buses to be a part of the show? London Fashion Week is one of the four main fashion weeks in the world, the others being Paris, New York and Milan. Although these are all closely linked in the world of fashion, the way that they represent this fashion and how the fashion represents them, differs completely.
With these events attracting so much global attention, it is important for them to capture the culture in which the fashion has been designed. So, to bring an iconic London Routemaster into the equation would only make sense, right?
Our beautifully restored vintage fleet are a true reflection of traditional Britain. Since the early 1900’s they have been one of the few things to remain symbolic to the country and have become the stand out tourist attraction.
For this reason, we believe we share many similarities with the fashion world; we’re timeless, eye-catching and stylish. Vintage fashion is amongst the many trends we see today, a circulation of styles that take us back to the 70’s, 80’s 90’s (yep, it scares us that 90’s is considered as vintage, it was only yesterday!)… Something that makes us unique in our culture is that we have the ability to take a trend from the past and bring it back to life; just like we have done here at RedRoutemaster.com.
We have seen this opportunity as a chance to really celebrate the beauty of British culture and are proud to have been a part of such an iconic week.
If you have an upcoming event, whether a fashion show or unrelated event that needs a conversation starting focal point, then a Routemaster bus could be perfect for you.
Call today on 020 7000 1952 or get your no-obligation quote, here.